Jolena Overland Real Estate Agent for Century 21 RiverStone (208) 255-8870

Marketing Your Home in North Idaho

Jolena’s Marketing Plan

Are all Realtor’s marketing plans the SAME? What’s the difference between MARKETING and just LISTING your home? Why do all Realtors charge the same commission but some offer better marketing? What is the MLS (Multiple Listing Service)? Do I need Professional Photos?

There is a lot involved in effectively marketing and selling a property and marketing plans can vary greatly from Realtor to Realtor even agents in the same office! Never hire a Real Estate Agent without getting a written marketing plan and don’t forget to ask for references and examples of the agents recent listings that are Active, Sold and Expired.

Working with Jolena provides many benefits in addition to a very effective marketing plan that comes from over 20 years of Real Estate marketing experience that also includes some innovative marketing that you will not find with anyone else in our area and we continually research and test new marketing tactics to provide the best combination of real estate marketing to stay years ahead of the competition and get your home in front of the largest possible audience of potential buyers to get your Home SOLD.

My advice to you is DON’T choose the Realtor that gives you the Price you want to hear! After all YOU set the list price NOT your agent. Choose the Agent that will BEST market your Home.

Call Jolena Today @ 208-255-8870

 

PROFESSIONAL PHOTOS

I provide professional HDR digital photos FREE. Most Realtors don’t highlight your home with good photos but over 84% of buyers think good photos are very important. In fact, there is a website devoted to showcasing bad real estate photography. We market our listings with professional HDR digital photos and aerial photos! High quality photos are extremely important and will help attract more buyers to your home which will get your home SOLD faster.

INTERNET & SOCIAL MEDIA

93% of buyers use the internet to search for a new home! This is where Jolena and Century 21 RiverStone dominates! Your home will be marketed on over 650 Global, National and Locally focused websites including IdahoProperty.com, Century21.com, C21Sandpoint.com, Realtor.com, Zillow.com, Trulia.com, RealEstateBook.com and many more. With decades of combined internet, and social media marketing experience I will effectively target market your home on the web to the largest number of potential buyers!

VIDEO & VIRTUAL TOURS

Some realtors provide a virtual tour but very few provide an actual video. YouTube is the 2nd largest online search engine which makes it the perfect place to promote your home! We not only create a virtual tour and a custom YouTube video for our listings but additionally utilize the power of social media and online target marketing to expose your video to the largest audience of potential buyers.

STAGING & LANDSCAPING

You never get a second chance to make a 1st Impression! Studies show Buyers decide whether they are interested in a home within seconds! That is why it is so important to have great curb appeal and to properly stage your home to put your best foot forward. We have great relationships with professional landscapers and home stagers that can help turn a drab home into a Fabulous Home.

MLS

Jolena is not only a member of our local Multiple Listing Service (Selkirk MLS) but she is additionally a member of the Coeur d’Alene MLS which allow her to market to over 700 Real Estate Agents & Brokers. The MLS is a service Realtors use to market properties to other Realtors who will be working with active buyers. When I input your home into the MLS I provide as much information and documents as possible to make it easy for other agents to get everything they need about your home.

EMAIL

As soon as your home is listed with Jolena she sends an email blast to all of the real estate agents and brokers in the Selkirk MLS (Bonner & Boundary County) and the Coeur d’Alene MLS (Kootenai County). She also utilizes email marketing to alert her ever growing database of qualified buyers and investors.

OPEN HOUSES

Open Houses are a great way to attract potential buyers to your home. This may not work for some remote areas in North Idaho but we host open houses at many of our listings. We advertise our Open Houses with online & social media target marketing and provide Evans Brothers coffee, wine, snacks and often provide giveaways to attract both buyers and other agents to your home.

PRINT

Yes, print marketing still works in the digital age! Jolena excels in Online and Social Media Target Marketing, but she still mails out large full color "Just Listed" postcards on all of her properties but she also advertises in several local magazines and real estate guides to maximize your exposure.

 

© 2019 | JOLENA OVERLAND
CENTURY 21 RIVERSTONE
316 N 2ND AVE, SUITE A-1 SANDPOINT, ID 83864

INFORMATION HEREIN DEEMED RELIABLE BUT NOT GUARANTEED © 2019 | MULTIPLE LISTING SERVICE OF THE SELKIRK ASSOCIATION OF REALTORS®. ALL RIGHTS RESERVED.